With a record of 20 million downloads and major player engagement daily, it’s clear that “Pokémon Go” has made thousands of people come out this summer despite the heat. Though a lot of people would have preferred the comfort of their homes, this AR game has got virtually everyone doing major outdoor activities. The “Pokémon Go” players, who roam the streets in a quest to capture a rare Pokémon globally, have become customers for businesses.
Why the “Pokémon go” hype?
- “Pokémon Go” is an app in a Smartphone, which is an imitation the game; Pokémon series. Here the user walks around their vicinity and captures a Pokémon. You can also train your Pokémon for battles and boost its power.
- Players can a see their avatar walking around their particular location in the world. Also, there are ‘PokéStops’, specially located, where digital items like poke balls, potions and eggs could be found.
- Players also search for the ‘Gym’ where a Pokémon is trained or where battles take place.
- The game has 3 different factions, which players can join. This is to enable players to control major points around the world and being able to battle other Pokémon players globally.
How the Pokémon go hype affects businesses?
- Some businesses are making quite a lot of gains from this new AR sensation making a serious wave at the moment. Thanks to the sudden popularity of the new Pokémon go game, t game stores are experiencing a massive increase in sales in all the 90s Pokémon gear. According to reports, businesses like Target, Amazon and Wal-Mart are said to have experienced quite an increase in interest along with sales of Pokémon merchandise following the premiere of “Pokémon Go.” The AR game is believed to have led to a 50% increase in the sales of Pokémon items. It appears Pokémon souvenirs are no longer for only kids.
- Also, businesses have recently been advertising their individual Pokémon using various social media platforms like Facebook, Twitter, Instagram etc. This creates a platform for them to interact with their customers in a playful way. Businesses have found creative ways to lure “Pokémon go” players and taken advantage of the discounts it gives to those who take a screen shot of rare Pokémon caught in the store, or probably checked into the Pokéstop nearby.
- This has also given a lot of businesses the opportunity to create unique services or products related to the new “Pokémon go” game. Businesses that are close to PokéStops now have access to more players (potential customers), because the Lure Module, which is purchasable attracts Pokémon to a PokéStop for about 30 minutes.
However, some businesses are not close to PokéStops, hence benefiting from the trendy game’s commercial opportunities is quite difficult. If Pokémon GO happens not to be a one-hit wonder, it could be a new business opportunity for business owners, to get new customers and retain existing customers.